Aspiration is the online banking alternative whose mission is to use finance as a force for good.
We developed branded organic social content to spread awareness of Aspiration’s latest initiative, Plant Your Change, to share with our Influenster community.
With everyday purchases, Aspiration members’ change would be put toward planting trees.
On Instagram stories and in-feed posts, content featured typical daily occurrences that could initiate a tree being planted, such as buying your daily coffee or purchasing your groceries.
On TikTok, we engaged in the “…just makes sense” trend to share with our Influesnter community how easy it is to sign up for Aspiration and remind members how their change is used toward good.