The Museum and Learning Center at the Federal Reserve Bank of New York was due for a major update following the redesign of their new website.
Taking in inspiration from its extensive history, we designed and developed a modern brand and new exhibits amongst the Guastavino arches.
Since numerous departments and teams within the Fed would be collaborating with the Museum, brand guidelines were developed to keep visuals consistent.
By curating archival photos and historical artifacts, we designed exhibits that described federal reserve bank services and explained complex concepts of financial literacy.