The Moonshine Spa is located in the Underground at the Le Parker Meridien Hotel in New York City. Inspired by 1920s speakeasies and the Prohibition, the brand highlights the juxtaposition of tailor-made spa treatments and seductive interior design.
Inspired by the secretive and alluring persona of speakeasies, we designed the identity to be both sleek and eccentric.
Treatment room were named after Prohibition-era cocktail drinks and signs were cast in antique bronze.